The world of hashtags can be misunderstood. There’s a common misconception: hashtags aren’t necessary. Some even go as far as categorizing hashtags as “useless” or even “annoying.” I’m here to break the stigma and speak to the incredible benefits of the categorizing and aggregation power of hashtags.
Most professionals in the social marketing world will tell you that providing consistent content is key to gaining followers and expanding your audience online. Sticking to a schedule and making sure that your content stays inside your viewers’ feeds is important, but there’s one tried-and-true adage you need to consider: Put Quality Over Quantity.
As you may already know Facebook has changed their business model to encourage paid advertising. On one hand, the shift in their model is amazing; it allows businesses to create incredible ads and reach people on the most sophisticated social platform on the planet. On the other hand, many businesses have seen their organic reach go from the thousands to the hundreds.
What is the most valuable investment you can make for your business? The best reporting system available? The newest gadgets to be more efficient in you work? Think again, the most valuable investment you can make in your business is in your people. True, the goal of any business is to make money. However, what if I told you that you could earn more money simply by valuing your employees? Here’s how enacting the Circle of Service can change your business.
In the English Language the letter "E" shows up more than any other letter, and just as the letter E is a staple in the English Language, Engagement is a staple in any brilliant Social Marketing plan. This blog series is specifically designed to highlight incredible E words that can change your marketing game and help you in all aspects of your business.
We've all seen images either on our personal Facebook pages, or business pages that weren’t quite up to snuff. Sure, the picture looks GREAT as a thumbnail, but now it’s been blown up and is unrecognizable! It’s oversights like this that can drive down engagement and interaction with your fans . Here are a few great tips and tricks that can help you avoid instances like this, and make sure that you’re consistently churning out quality content!